2007.08.06

Brad Stone ruins it

Well, one of the fun moments within my morning ritual of RSS feeds has been ruined. Anyone that is remotely an Apple fan has probably heard about Fake Steve Jobs. FSJ’s blog has been a spot to go and read the insight of the CEO of Apple on tech news, new products, mockery’s, and the like (fake or course, but with plenty of entertaining qualities).

Well, Brad Stone of the New York Times has taken it upon himself to search out the true identity of FSJ and reveal it to all. Now it doesn’t really seem to bother the real blogger as he was about to oust himself in a book scheduled to be released in October, and as he said: “I’m stunned that it’s taken this long,” said Mr. Lyons, 46, when a reporter interrupted his vacation in Maine on Sunday to ask him about Fake Steve. “I have not been that good at keeping it a secret. I’ve been sort of waiting for this call for months.”

Now this would have been all and good had Mr. Lyons been the one to “come out,” as it were, but to be searched for by the NYT so that they may benefit from it makes me mad. Yes, plenty of others have tried to find out the true identity of FSJ, but it was amusing watching them guess and be wrong.

Now, Mr Lyons plans on still continuing, but I am not sure if I will read. It was the bit of mystery that made reading the blog fun. Although the entries will probably be just as entertaining, the fact that I now have a picture of a face in my head will keep me from being able to enjoy it the way I use to.

Oh well, all good things come to an end (remember Santa Claus, the Easter Bunny, etc?).

It was one Mr. Daniel Lyons, a senior editor at Forbes.

See below for articles related to this story. Damn, I am so busted, yo ‘Fake Steve’ Blogger Comes Clean Fake Steve Jobs unmasked

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